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BUSA 111 : Business in a Global Society

Find out about your company's industry

Required resource: IBISWorld

In the previous question you found an article about your assigned company. This time you need to find a report about the industry your assigned company operations within. Finding a report is a two-step process:

First, you need to know what your company does. For example, Delta Air Lines is in the business of transporting passengers. Review the description of your company from Question #1 to determine the industry.

Second, you will need to locate a report about the industry. You are required to use IBISWorld for this question.

Databases link:

How to Find Industry Reports with IBISWorld

1. Access IBISWorld

2. You can search either by NAICS code, keyword, or by browsing the collection of reports. The quickest method is to use the NAICS code from question one.

3. Select an industry report from the first section, Industry Report (US), that best matches your company's industry