LibGuides: Chile Peppers: Marketing Chile Peppers

Marketing Chile Peppers

Chile consumers and their preferences toward region of production-Certified chile peppers
Research Report 790
Jay M. Lillywhite, Jennifer E. Simonsen, and Rhonda Skaggs
Regional branding in a global marketplace
New Mexico Chile Task Force, Report 21
Jay M. Lillywhite, Candra Allison and Anita G. Rodriguez
Developing new marketing strategies for the southwestern chile industry
New Mexico Chile Task Force, Report 11
Joel Andrew Diemer, Richard Phillips and Jay M. Lillywhite
Developing a marketing plan for chile
Guide Z-306
Cynda R. Clary